Meet Rachelle

“I never met a color I didn’t like.”
– Dale Chihuly
American Glass Sculptor


rachelle goodfriend color design certified architectural color consultant california ca san franciscoPeople intrigue me. I’m fascinated by our beautiful complexity, our limitless creativity. This attraction led me to my first career love of being a licensed therapist. I continue to find joy working with individuals and couples.

Several years ago, I found my office décor boring me, and my energy was at a low. I realized that my office hadn’t kept pace with who I’d become. Completely redesigning my space not only invigorated me, but clients also remarked how the office “makeover” lifted their spirits.

Expanding Life

An “aha” moment occurred – I loved counseling, but also wanted to work with clients artistically. Soon I expanded my professional services and became an interior designer.

I began noticing that color, more than any other design element, transformed the way clients felt in their homes and offices, and brought a new vitality to their spaces. I became so captivated by the positive effects that I’m now a certified architectural color consultant, trained, mentored and inspired by the talented and generous Teresa Tullio, owner of The Business of Color. Because of Teresa, I am now part of an ‘international family’ of color consultants.

Sharing Joy

As a color expert, I collaborate with clients to create palettes that are personal, practical, and magical for each of them. Color enhances our lives in a subtle, profound way. When our spaces harmonize with who we truly are, we become happier, more grounded.

Exploring the wisdom of color each day inspires me to keep the rest of my life colorful. Rejuvenation comes through entertaining friends and family, listening to jazz and blues, and participating in comedy improv. (Plus taking high-energy walks with our family pooch, Betty!)

Professional Background

  • Master’s Degree in Counseling Psychology
  • Practicing psychotherapist for many (many!) years
  • Interior designer for 15 years
  • Design consultant – HGTV series, Lisa Quinn’s Dream Home program, Channel 7 View from the Bay
  • Interviews – SF magazine, San Francisco Chronicle, Joan Kenley radio show, SF Business News
  • Certified architectural color consultant
  • Awarded one of Thumbtack’s Best Interior Designers of 2015